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three. how did abc news did on a parity with nbc and cbs? what's the timeframe that that happen? >> abc news, everyone always says it's the fourth out of three. for the '60s and '70s but it was a very weak news organization by all accounts. let's be clear. abc was the weakest of networks as well. if you recall there were two can be seen networks. nbc had to spin off one because they have trust concerns. leonard who took it over started building up the entertainment part at abc. is some degree of success for the 70s. he concluded away to really get parity with cbs and nbc was to build a great news organization. not so much because leonard love the news but the local stations been most of their money off of their newscast. he wanted to improve his affiliate line, really created modern olympics and said you go over the news come you spend as much money as you want which he did. and the buildup started in 1990 -- 1977 through the '80s. he did it in part by bring and what he'd done in sports. he brought in big stars. he already had barbara walters but he brought in david brinkley and diane s
. >> host: the title of your book "after broadcast news", what have we lost as opposed to the abc, cbs, nbc era? >> guest: we have lost that we have talked about this but we are still transitioning. but in the era of the '50s and '60s through the '90s that we as a society believed if we've watched the local and national news the would have the information we need. what we lost see authority that comes at the gate keepers somebody's job to sift through the information to say real professionals. we thought about this. we will tell you what we think you should pay attention to. and we lose the fact the heights of the of broadcast era, we were of community better or worse than that is what they told us to focus on. that allows and have the same basic underlying of understanding. >> host: what have we gained? >> guest: the downside to this system i described it is is that a handful of journalists, producers and stations got a wrong and did not emphasize something or the facts were wrong war presented something even as they attempted to, we would sink or swim. but to everybody watches separate de
like an historical trilogy. that is tiny little pieces. i learned on the cbs and is issued to journalism. is that true? >> is close to the truth, yes. my first job was university reporter in the south with echo, which is my hometown newspaper. and it worked for the london evening news and it is true that my car broke down and they couldn't afford to get it fixed. i went to the bank and ask them i needed 200 pounds which was at a lot of money in those days. i has to think for a long and they said no. the colleague on the newspaper of course we are all very interested when we asked the question, how did you find the time to write it. i got 200 pounds. and i went home that day and managed my first wife and said i know how were going to get the car back. she said he. but i did and i read it very quickly. it was goodness and i got 200 pounds for it. the car got fixed and i thought well if i try a little harder, spend a little more time on the next one, maybe it will be better. in fact, i wrote 10 books before i had success. >> imagine. that's very encouraging to people. to know
Search Results 0 to 2 of about 3